Delta and Sabre sign transformative agreement to drive value creation
Delta Air Lines and Sabre announced on Monday a transformative global distribution agreement that will evolve their long-standing partnership and drive change in the travel industry through commercial and technological innovation. The new, value-based, multi-year distribution agreement represents an industry-first model that creates value for the entire travel ecosystem, including travel agencies and travelers.
The New Airline Storefront, developed by Sabre in collaboration with Delta, CWT and other thought-leading partners, is now fully available in Sabre Red 360 and provides digital “shelves” that better organize an airline’s offerings in a side-by-side display to enhance the traveler’s shopping experience – driving value for both sellers and buyers across the travel ecosystem.
Delta’s omni-channel, customer-centric approach invests across all channels to build experiences and capabilities to provide consumers with an elevated shopping experience in their preferred channel. This new approach to retail transformation will create value for all stakeholders in the ecosystem by enhancing traveler experiences and offering customer choice. | More