Wearing a Worthy Cause: Bombas and Delta Team Up in the Air for Customers, On the Ground for Covenant House
Bombas got its start after the company's co-founders learned that socks — a simple wardrobe staple for many — are the most requested clothing item in homeless shelters, but the least donated. Since then, the sock company, which has a "buy one, give one" model, has donated more than 20 million pairs of socks to the homeless community across the United States.
During the month of September, Delta One customers will receive a free pair of Bombas dress socks in their in-flight amenity kits — and with each pair given on board, another will be donated on the ground. As part of the partnership, Bombas will donate 300,000 pairs of their specially designed donation socks to Covenant House, which provides care and vital services to homeless, abandoned, abused, trafficked and exploited youth throughout the United States.
Bombas has a long-standing partnership with Covenant House, providing socks and support to many of their locations. Delta also supports Covenant House facilities in cities across the country and provides volunteer support throughout the year to help homeless youth escape the streets. Each November, Delta leaders participate in Covenant House's Executive Sleep Out where business leaders from all over spend a night on the streets in solidarity with homeless youth.
Earlier this summer, Delta announced upgraded amenity kits across cabins, including new and improved TUMI kits in Delta One that reduce environmental waste by removing the plastic wrapper. In addition to upgraded amenity kits, more onboard enhancements are coming soon, like refreshed ear buds and headsets, to further demonstrate the airline's commitment to creating a best-in-class experience all customers can look forward to.
Delta's refreshed amenities are part of the airline's multi-billion dollar investment in the overall customer experience. In the past several years, the airline has made significant enhancements to the Main Cabin experience including a wholly reinvented international Main Cabin experience to debut this fall, free Main Cabin meals on select domestic coast-to-coast routes, free mobile messaging, free in-flight entertainment, upgraded Main Cabin snacks, the addition of sparkling wine, access to Wi-Fi on nearly all flights and refreshed Flight Fuel food-for-purchase options. Recent upgrades to the Delta One in-flight experience include the introduction of seasonally rotating, chef-designed Delta One menus with the option to pre-select first choice of entree, an Alessi-designed collection of service ware and more.